In order to pick a profitable niche (niche) to blog about, there are 4 factors that you will need to consider which include:
The Cost per Click of the keywords within your target niche.
Since your main aim of starting a blog is to make money online, then your top priority for choosing a niche should be its money making potential. Like I said before, if the average cost per click of most of the keywords within your target niche is $1 and above, then that’s a profitable ad sense niche because you will likely earn a high amount per a click from the ad words ads that Google will display on your blog or website. However before choosing a niche based on cost per click, you should also check whether advertisers are also willing to advertisers at that price (ad rates).
For example when I was doing my keyword research in order to spot a profitable niche to blog about, I notice that the insurance niche was a very profitable niche. The suggested bids on the keywords within the insurance niche range from $20 from $70 per click.
This suggests that I could earn more than $10 just for a single click on an insurance ad if I choose to blog about insurance. However, what made me not to choose the insurance niche was the fact that advertisers were not willing to advertise at that price (rate). Even though the cost per click for the keywords within the niche were very high, no advertiser was willing to spend that amount and so if I had chosen that niche, I would have made no money through the Google ad sense program.
On the other hand the niche would have been a good niche to pick if advertisers were willing to advertise at that price.
Somebody may likely want to ask; how can if advertisers are willing to advertise at a particular cost per click?.
To find out if advertisers are willing to advertise at a cost per click that Google has set for the keywords within a niche, simply Google most of the keywords. If you don,t see any adword ads being displayed at the search result, then advertisers are not willing to advertise at that cost per click.
Check the Search volume of the keywords within the target niche.
Even though choosing a profitable niche is our top priority, we don’t have to focus all our attention on money (Cost per click). We also have to check the search volume of the keywords within a niche before choosing the niche. A niche with keywords that have a high cost per click but a very low search volume is not a good niche to pick. If the keywords within a niche have a very low search volume, it’s an indication that very few people are interested in the subject (niche) and if you choose such a niche, your blog will obviously receive a very low amount of traffic. Like I told you before, the amount of money you will make through the google adsense program is highly determine by the quality and quantity of your web traffic. The higher your web traffic the greater the probability of one your web visitor to click on the google ads which has been displayed on your blog or website. For example if 8000 people visits your website per day atleast 500 people may end up clicking on the Google ads per day and due to the fact that you choose a profitable niche, you can earn $3000 per day just for those 500 clicks. On the other hand, if the average search volume of the keywords within your target niche is just 400, you won’t be able to make a lot of money through the Google ad sense program with that niche. If 200 people come to your website or blog per month, only 10 people may end up clicking on the Google ads that have been displayed on your blog. So don’t be infatuated (blinded) by high cost per click, also check the search volume. The search volume info will enable you to estimate the amount of web traffic that your blog will likely receive and this will enable you to estimate the number of clicks the Google ads on your blog will receive. Your website or blog constantly needs visitors to make money, just like a shop in the high street constantly needs customers to make a sale. No web visitor, no click per ad and no profit. Like I mentioned earlier, a niche with a high cost per click but a low search volume is not a good niche to pick. Please keep that little information at the centre of your mind.
In addition to that, when checking the search volume of the keywords within a niche, also make sure that you look at the trends as well. You want to choose a niche with keywords that have a stable trend or that are trending upwards. Do not chose a niche with keywords that appear to be on a downwards trend. There are certain niche that are seasonal. For example during the Christmas (December) period, keywords like “Christmas gifts”, Christmas carol and other Christmas related search term will obviously have a very high search volume. During the Christmas period if you check the search volume of the Christmas related search term, you will notice that the trend curve will be moving upward but if you check the trends in February you will notice that the trend curve has suddenly fallen. Simply put, after the December period is over, the search volume of those Christmas related term will start declining till the next Christmas period. If you don’t check the search volume trends of the keywords within your target niche, you may end up choosing a seasonal niche which will end you little or no money through the Google ad sense program. Shine your eyes!!!
Move your mouse over the squiggly line next to the keywords to view the search trends.
Check the Advertising competition within the niche.
When the competition level of the keywords within your target niche is high, it indicates that there are lots of people willing to advertise within your target niche. Simply put, the level of competition for a keyword will be high when there are lots of advertisers bidding seriously for Google to display their ad words ads in their search result and on ad sense partner sites. On the other hand, a niche with keywords that have a very low competition level indicates that there are very few ad words advertisers within the target niche. So Pick a niche with a very high competition level. When you pick a niche with a very high competition, Google will always display relevant ad words ads on your blog due to the availability of numerous Ad words ads related to the topic of your blog. On the other hand if you choose a niche where the competition level is very low, Google will sometimes display irrelevant ads on your blog due to the unavailability of Adwords ads related to the topic of your blog. If there,s no adword ad relevant to your niche, Google will display Adword ads are irrelevant to your site content, meaning no-one will click them and you won’t earn anything.
This is one of the reasons why so many bloggers (adsense partners) make little of no money from their blog. Due to the fact that blogs are popularly known as platforms where anybody can freely express his or her opinion, thoughts, or share knowledge about whatever they are passionate about, so many people have chosen niches that isn’t advertising friendly. For example topics like Jokes, Astronomy, rock climbing, celebrity gossips, personal stories etc are not advertising friendly, Google will always display irrelevant ads on such blogs.
When Google display irrelevant ads on your blog, those irrelevant ads will receive little or no clicks which = no money. Imagine that the niche(topic) of your blog is about jokes and google display an automobile ad (an irrelevant ad) on your website or blog, that automobile ad will receive very few clicks because your blog won’t have web visitors who may likely be interested in buying cars. In addition to that the cost per click in a low competition niche is often small (CPC is ranges from 1 to 60 cents) due to low bidders on keywords.
Knowledge and Passion.
Another thing you should do before you finally choose a profitable niche for your blog is self evaluation. Ask yourself these 2 very simple questions. Do I have sufficient knowledge about my target niche (topic)? And am I passionate about my chosen niche?. The idea behind going with something you have knowledge in or are passionate about is that you’re more likely to succeed. Not only do you already know more than your average person (who likely knows nothing) on the subject at hand but you’ll be willing to put more effort into it and enjoy working on it (due to your passion for the subject). If you know nothing on the topic and don’t have any real interest in it, it can be difficult to succeed and stay motivated. You might find yourself unable to create interesting content on the subject and even getting bored with the topic quickly or that your audience knows more than you do and don’t have any reason to listen to your advice or even click the Google ads that have been displayed on your blog.
In addition to that, as a blogger, your main goal should be to make your web pages to appear at the first page of the search result when most of the keywords within your niche are googled. Only quality content can make your blog posts to stand a better chance of appearing at the first page of the Google search results. In other words, your website or blog must have high-quality, useful and timely content that people will likely want to read in order for your blog to stand a better chance of ranking on the first page of the search engines. It should be noted that nowadays about 65% of the traffic to most websites come from the search engines and so if the pages or blogposts of your website or blog can’t show up at the first 3 pages of the search results when the popular keywords within your niche are searched, your blog will receive little or no traffic. Like I told you before, no web traffic= no click on ads which = no money earn.
I’m not trying to insinuate that you have to be an expert in a particular subject (niche) to start a blog, really all you need to do is be knowledgeable enough on the subject to give information to the masses who know nothing at all on the topic. If you have an active interest or passion in something then I guarantee you already know more than someone who’s just discovered it for the first time. So you don’t need to be the world expert to get involved. Even if you have no interest or knowledge on the subject but can see a possibility of making huge amount of money within the niche, then you can either research like crazy and find out as much as you can in a short space of time or outsource. Outsourcing to people who have the knowledge you need means you can ‘hack’ your way into any niche regardless of what you know. There are a huge amount of $5 dollar freelance job services available at fiverr.com. At the fiverr.com website you can pay somebody $5 to write an interesting article for you, create backlinks, more Twitter followers, customize your website or blog for you, consulting… you can even pay a woman $5 to dress up in a cat-suit and jump around shouting whatever you like (although that will probably not help you earn money from your blog through the google ad sense program lol).
Check the level of competition within the niche.
Before you finally choose a subject (niche) to blog about, the last thing you will need to do, is to check the level of SEO competition of your target niche. Some niches are highly profitable but highly competitive which makes them not suitable for the newbie bloggers.
Like I told you before, SEO has now become a thug of war. There are more bloggers and ecommerce websites now competing for the top 10 ranking than before. A Competitive niche can be defined as a niche with many experienced bloggers or webmasters competing seriously for the top 10 spots for the keywords within the niche.
Simply put, a competitive niche is often made up of bloggers and webmasters who are highly knowledgeable in SEO as well as the subject of their blog. They are even more willing to invest lots of money in advertising just to get to the Top 10 spots when those keywords within their niche are Google.
Niches like DIY web designing (blogging), health, wealth, books, and electronics, insurance and so on, are very competitive niches made up of high authority websites or blogs and so it won’t be easy for you to rank (out rank webpages) in the search engines for any keyword within those niches.
For example before choosing a niche like pet insurance ( an example of a competitive niche), you should first ask yourself this very important question; do I have what it takes to out rank the top websites or blog in that niche. In the pet insurance niche, you will likely be competing with high authority websites like Wikipedia.com, insurance.com, petinsurance.com, petinsuranceblog.com, petinsurancequotes.com and other big brands etc. Those are websites or blogs that have been existing for so many years and have gain credibility (PR) in the eyes of the search engines.
I’m even suspecting that some of those big websites even have a personal relationship with the search engine companies that gives them an upper hand in ranking. A website like Wikipedia.com shows up in the first page of the Google search result for almost every keyword. How is that possible?.
With these highly competitive subjects/niches it is almost impossible to beat “the big boys”. So let the “big boys” play the “big game”. If you want to open a food store in the USA, you do not want to compete with WalMart and the likes. It is impossible and a losing battle. It is better to accept that you cannot compete with them and to start a very specialized food store instead. The same applies for websites: the enormous companies spend enormous amounts of money to rank in Google on the first page, or they spend an even bigger amount of money on advertising. Insurance companies employ extremely clever SEO experts and webmasters. I wouldn’t like to compete with them and I recommend you don’t waste your time either. 15 years ago it was relatively easy to blog about insurance and rank on the first pages but in this 2017 that is an almost impossible task, unless you are very experienced.
Like I told you before, to make lots of money through the Google ad sense program, you have to make the posts or pages of your blog or website to show up at the first 3 pages of a Google search result for the keywords likely to be used by your target audience (within your niche) so as to receive quality traffic to your blog.
So many search engines users don’t make it pass the first 3 pages of a search result and so if your blog posts can’t show up at the first 3 pages for the keywords likely to be used by your target audience, you won’t receive lots of targetted traffic to your blog and like I earlier said, no traffic=no click on ads which equals to no money.
In a highly competitive niche, it will take a very long time for your blog posts to even appear at the first 3 pages of the Google search results when those keywords within your niche are goggled. Many Bloggers (including me) don’t have the patience to wait for up to 3yrs to start receiving traffic to their blog so as to make money through the Google ad sense program.
Many bloggers are making very little money through the Google ad sense program because they have chosen a highly competitive niche. Don’t join the losers.
It is better to choose a low competition niche that you can easily rank in the search engines and start making money from your blog within 3 months than choosing a highly competitive niche and working hard for 3 yrs just to make a dollar from your blog.
I was an ad sense partner for 1year but didn’t make up to $10 through the Google ad sense program simply because I choose a highly competitive niche.
Take a look at the screenshot below. Pls do not make the same mistake.
Here are my Top 10 niches to avoid. It is the list of the niches that I do not recommend for newbies:
– DIY Web designing (blogs about blogging)
– Debt consolidation
– Real estate
– Forex (Foreign Exchange online trading)
– Booking holidays online
– Making money online
Read my article about how to spot a highly completive niche to learn how to spot a highly competitive niche.
Ok after you have chosen a profitable niche for your blog, you will need to create the blog so that you can start blogging. In the next chapter you will learn how to create a blog for free and start blogging.