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WP SEO By Yoast

The WordPress SEO by Yoast plugin is one of the best WordPress SEO plugins you can ever find. Incase you still haven,t heard about the WordPress SEO by Yoast plugin, it is a free wordpress plugin that helps to make a WordPress Powered website or blog more search engine friendly. Simply put, Once the WordPress SEO by Yoast plugin is successfully installed and activated on your WordPress powered website or blog, you will be able to…..

  • Write a search engine friendly title for your blog posts
  • Set your own target (focus) keyword
  • Write a custom meta description for your blog posts and also
  • Evaluate (check) how optimised your blogposts are for the search engines.

By doing all those things, you are going increase the probability of your blog posts and pages to show up at the first pages of the search results for Google and other top internet search engines.

In case you don,t know, having a blog post at the first page of the Google’s results for any decent keyword can bring lots of quality traffic (web visitors) to your blog and the exciting part about it is that it’s FREE QUALITY TRAFFIC! and Quality traffic equals to MONEY.

The main reason why the Yoast WordPress SEO plugin is the standard WordPress SEO plugin, is the fact that it is an all in one SEO plugin i.e. it has everything you need to completely make your website or blog search engine friendly. In other words, it is a complete WordPress SEO package or an SEO suite. In addition to that, the SEO settings of the WordPress SEO by Yoast plugin is very self explanatory which makes it possible for almost anybody to use the WordPress plugin. Again due to the fact that the WordPress SEO plugin is one of the popular WordPress Seo plugin, it will be very easy to get help online for any problem you will face while using the WordPress Plugin.Infact it is known by many WordPress Users as the local SEO plugin because almost every wordpress powered website or blog uses it.

In this article you are going to learn about how to make your wordpress powered website or blog search engine friendly using the WordPress SEO by Yoast Plugin. Ok the foreplay is over now, let,s get down to the main business.

WP SEO By Yoast Guide

How to make your WordPress website search engine Friendly using the WordPress SEO by Yoast Plugin.

Before you can start using the wordpress SEO by Yoast plugin, first you will need to install and activate the WordPress SEO by Yoast plugin on your WordPress powered website or blog. Like i told you before, its very easy to install the WordPress SEO by Yoast plugin. With just a click of a mouse, the WordPress SEO by Yoast plugin will be successfully installed on your wordpress powered website or blog and ready for you to use. Yes !!! just like that.

If you are a newbie blogger and still haven,t learnt how to install a WordPress plugin, read my article about How to install the WordPress by Yoast plugin and do that fast!!!.

After the WordPress SEO by Yoast plugin have been successfully installed and activated on your wordpress powered website or blog, this is what you will see beneath your WordPress Editor.

  • Snippet Preview
  • Focus Keyword Field
  • SEO Title Field
  • Meta Description 

If you go to the wordpress editor (Where you write and publish your blog posts) and scroll down you will find the wordpress SEO by yoast fields.

WordPress SEO by Yoast basics.

Snippet Preview
The snippet preview shows you how your Webpage Title and Meta Description will look like in the Google search results and that of other internet search engines. As you can see from the screenshot below, the Wp seo by Yoast snippet preview looks exactly  like a Google search listing.

1

Seo Title
Any title you enter in to the WP SEO by Yoast SEO title field will be the exact title that will be displayed in the Google search results. So make sure you enter a search engine friendly title in to the WP SEO by Yoast title field. Incase you don,t know, a search engine friendly title is a title that matches the exact keyword likely to be used by your target audience when searching for information in Google and other internet search engines. It should be noted that the closer the SEO title of your blog posts matches the  exact keywords used by your target audience, the higher the probability of your blog posts to show up at the first page of Google and other internet search engines.

Simply put, the closer your SEO title matches the word or phrase typed into Google, the greater chance your website will have of showing up in the Top 10 search results.

A  keyword match in a page or blog post title is the most important criteria (but not the only criteria) used by Google and other internet search engines to determine blog posts that are relevant to a particular keyword.

To be able to come up with a good search engine friendly (SEO) title for your blog posts, you will need to carry out keyword research. Through Keyword research you will be able to know the keywords that are frequently used by your target audience to search for information in Google.

Keyword research is simply the process of investigating the type of keywords that your target audience are possible using to search for information related to the subject (niche) of your website or blog, so as to tweak the SEO titles of your web pages and posts to match those exact keywords. Read my article about how to carry out keyword research if you wish to know the keywords that are frequently used by your target audience to search for the information on your blog.

If after doing your keyword research, you realize that more of your target audience are using the keyword phrase “how to cook fish pie”, and you have written a blog post about that topic, then you should use that exact keyword phrase as the title of that article. Just enter the keyword in to the SEO field and your blog post will be optmized for that keyword.

Do not go over 70 characters in length for your SEO title. Google can only display 70 characters in their search listing. Extra words longer than the character limit won,t be displayed in your search listing.

 

Focus keyword
Your focus keyword is the exact keyword that you want your web page to rank for when its googled.It should be noted that a web page with the title;
What is a domain name?, has a possibility of ranking in the search engines not only for the exact keyword match but also for other untargeted keyword(s) match found in the page title. For example a blogpost with the title what is a domain name? has a possibility of ranking in the search engines when the following keywords are googled;
What is a domain name? (the exact keyword)
What is a name?
What is a domain? Etc
Like I  mentioned earlier, your goal is to receive quality traffic through the search engines and not just quantity. It won’t make any sense if your web page ranks in the top 10 listings for an untargeted keyword like what is a name? or something else. The people who often type that keyword in to the google search bar may not be your target audience and so their presence on your website won’t yield any benefit to you. It is better to have 100 highly-qualified visitors who find your site listed in Google under a specific and particular target (focus) search phrase than to have 1,000 visitors who find your site listed under a generic (untargeted) search phrase and then aren’t that interested in what you offer once they get to your site or blog. If every visitor leaves your page in a matter of seconds, Google will notice this and might rank you lower. Like i told you before, Google also checks the amount of time that a web visitor stays on a site after clicking on a search listing to also determine how relevant a web page in their index is to a particular search term. If many Google users`click on your link from Google, stay on your page for a couple seconds, and then hit the “back arrow” to go back to Google again, Google will assume that the content of your blog posts isn,t relevant to the search term and so Google will move your listing to page 2 of their search result.

It should be noted that the primary goal of Google and other search engines, is to link people to websites with high-quality, relevant and timely content. The thing to remember about the search engines (especially Google) is that they’re trying to create
a perfect system where any searcher can easily find exactly what they want.Google wants to display only the most relevant web pages. It will never have a perfect system, but it probably won’t stop trying. Don’t waste your time trying to trick the search
engines, they will still figure it out and rank you lower.  So its very essential that you set your focus keyword.
If you want only your target audience to find your blog, then you will need to specify your focus or target keyword. By specifying your focus (target) keyword, you are indirectly telling the search engine,s robots that this is the exact keyword that I want my web page to rank in the search engines for and no other keyword match found in my web page title. The more targeted, the more specific, the more unique your focus keywords are, the greater the chance that visitors to your site or blog will find what they are looking for. You want a high “click-to-sales” or high “visitors-to-customers” ratio don,t you ?. So do what i just told you.
If you set your focus keyword to be what is a domain name?, that’s the exact keyword that your web page is going to rank for in the search engines. For example if somebody enters the keyword what is a name?what is a domain? and other untargeted keywords in to the Google search bar, your web page snippet preview won’t be displayed in the search result because you have already specified your focus or target keyword (what is a domain name?).
So use the focus keyword field to enter your target keyword so as to filter useless traffic or stop untargeted audience from finding your website through a generic keyword match found in your web page title.
From the SEO Title what is a domain name? your focus keyword can be
What is a domain name? (the exact keyword match) and
Domain name.
The content of the blog post or page with the title what is a domain name? will likely be relevant to the Google search engine users who will type the above keywords in to the Google Search bar.

Important advice!!!
Remember! when choosing your focus or target keyword, make sure that you don’t try to go after the broad (generic) keywords or single word keywords. How difficult do you think it would be to get a top ranking for, say “computers”? You’d be competing with over 52 million other web pages!. Forget the one-word-keywords and try to rank with the long tail or more specific keywords. It makes your SEO job a lot easier and you will rank more quickly.

Meta Description.

Meta description is the two lines of text that is often displayed underneath a web page title link in Google.Simply put, it is the two lines of text that you often read in order to decide on whether to click on a particular search listing or not.Take a look at the screnshot below. The two lines of text i have encircled beneath the web page SEO title is called Meta description.

The WordPress SEO by Yoast plugin will make it possible for you to write a good meta description for your blog posts so as to boost the click through rate of your web page link in the Google search result. It should be noted that Google records the number of times that each search listing in their search result is clicked  and increases the ranks of the web pages with the highest click through rate. So a good meta description will boost the click through rate of your webpage link which will help to increase the probability of your web page to show up at the first page of google. In case  you don,t know, a good meta description is a description that clearly spells out the objective of the content in a webpage or it is a description that fully convince a Google Search engine user that the content of a webpage will fully satisfy his or her need.

The meta description that’s often displayed beneath a webpage title in a Google search result is often extracted from the first or first 2 paragraphs in your article that contains a keyword match. Google uses the words surrounding the keyword match in your article as a sample of your entire posts so that the google users can confirm that the content of your web page is truely relevant to their keywords. Due to the fact that Google randomly extracts an excerpt of the content in web pages and displays them beneath a web page title, sometimes the meta description that’s often displayed by Google doesn’t reflect the actual content found in your web page. For example take a look at the two meta description in the screenshot below.

If you look at the meta description of the 2 pages that have ranked for the keyword Golf Swing, you will notice that the meta description beneath the web page with the title Perfect Golf Swing Tips has a compelling or captivating meta description i.e. the meta description clearly spells out what the content of the web page is all about. The meta description is so compelling because the blogger actually specified his own meta description for Google to use.
But if you look at the meta description for the web page with the title Golf Tuition-Golf Today. you will notice that a meta description wasn’t specified for that posts. If a meta description for a post wasn’t specified, Google will display the first paragraph or the first 2 paragraph that within the web page contain that has the keyword match. For example the paragraph below was automatically extracted from the page content by google and used as the meta description for the post because the paragraph had the keyword golf swing.
Basically it is the wrong way in which the golf swing has been analysed and consequently the teaching this is based on is equally wrong…

Google doesn’t care whether your meta description makes sense or not. It just extracts the first 2 phrase or paragraph within your articles with a keyword match and displays them beneath your web page title. From the screenshot above, you can see that the web page title didn’t even spell out what the content of the page is all about and due to that, the click through rate of that particular web page will be low. In order to increase the click through rate of that particular web page, the webmaster has to write a good meta description for that blog post. For example, if that was my webpage, this is what I will do to increase the click through rate of that particular web page.

Golf Tuition-Golf Today

This article will teach you how to play golf. Learn all the golf swing tips and become the next Tiger Wood overnight. Let me show you…. www.golftoday.co.uk/proshop/tuition/index.html
A meta description like that will make even Tiger Woods to click on that web page link. So to make your own meta description compelling,  you have to write your own meta description. Don’t let the inhuman Google robots to do that for you.
The wordpress SEO by yoast has made it possible for you to writeyour own meta description for all your pages or posts.
For example after specifying your focus or target keyword, you can write a meta description that will be displayed in the Google search listing beneath your web page title.
What is a domain name???

If you wish to create a website, the first thing you need is a domain name. A domain name is just another name for a web address and a web address is the unique words that we usually type in to our browser to access a website…..

www.pinkgoodies.com/what-is-a-domain-name
I have just specified a meta description for the keyword what is a domain name?. If the web page with the title what is a domain name? ranks in the search engine for my focus keyword, that’s the meta description that will be displayed beneath my web page title. That meta description will fully convince my audience that the content in my web page will truly satisfy their need.
You need to write a good description because it is the one thing that users have to decide whether or not to visit your page. So use the provided meta description box to write a compelling Meta Description for your posts so as to increase the click through rate of your web page link in the search listings. Like I said before, one of the ways in which the search engines determines the relevancy of the web pages in its top 10 listings, is by analyzing their click through rate. A web page that has a very little click through rate will be assumed irrelevant to a particular keyword. A good meta description can greatly boost the click through rate for your web page links in the search listings

If you want your meta description for your posts to be attractive and compelling, write it yourself and don’t let Google to do that for you.

WP SEO by Yoast Analysis feature.

The wordpress SEO by Yoast also gives you analysis (feedback) of how optimised your blog posts are, for your target keyword and this will guide you to completely and successfully optimised your SEO Titles as well as the contents of your blog posts for the search engines. For example after you have written your SEO Title, set your focus keyword, written a custom meta description for your blog posts, the WP SEO by Yoast plugin may analyse your entire blog post and give you and acurate feedback. For example it may tell you that your blog post is 50% optimised and that you should include your focus keywords in your meta description (either in the beginning) or increase the number of keywords (keyword density) in the content of your blog posts. As you make the recommended corrections , the level of optimisation of your blog post  is going to increase from 50 to 100% (fully optimised) and at this point you can now publish the blog post.